Audience Measurement for Broadcasters

CasterStats provides you with online information on your internet audiences. So instead of having to wait weeks or months for panel ratings you get instant feedback on how your content is affecting audience behavior. You can really start to analyse the audience activity and capability and plan to give your internet audience the best possible service.

CasterStats provides a full range of analytics, including number and location of users connected, length of time connected and players used.

CasterStats works by collecting and analyzing data from your stream log files - allowing you to see your audience behaviour as it happens or you can create reports showing historical trends.

Information can be displayed on your desktop in our fully customizable dashboard, on your pc, on a website for online monitoring or shared between different users. You can create multiple dashboards, aimed at different members of your team or for use at different times.

You can slice and dice your data and serve it up however you prefer. For example you can filter the data according to channels and streams, countries and continents, show your data over different time periods, make comparisons between shows or between different time periods.

All data collected can be used to create reports which can then be published in a variety of formats. As it is your data you can also import it directly into your current Business Information systems.

As well as providing crucial data on your audience behaviour, CasterStats can also be used to monitor station infrastructure giving instant warning on stream failures and under and over capacity.

In addition to our desktop software we also offer CasterStats Server (hosted), our Saas (Software as a Service) solution that gives you web access to your streaming statistics with no software to install. Click here to try it online for free!

Testimonials

Bas Boone
Radio Nostalgie

www.nostalgie.eu

Nostalgie has a quite big audience and we needed a robust solution that was easy to use and that would be useful to all members of the team... I was very impressed by the quality and detail of the data that I was able to extract. We get much more than standard information on audience figures, also interesting data on the players used by our audiences – information that will help us with decisions on where to go with our technology as well as information about our audience demographic... Producers and presenters like how they can visualize the audience in real-time and our technical staff appreciate the access to information on the server status. Our marketing department, that used to rely on audience panels that are only published twice a year, now has a useful solution that will give them instant access to the trends - even in real time. This allows them to present really useful, accurate and up to date information on our audience to potential and existing advertisers...

I'm glad we found CasterStats, it has already helped us to make improvements to how we manage the station and in our communication with advertisers