Audience Metrics for the Music Industry

CasterStats is the first choice analytics tool for the whole media industry including the music industry.

Playlist analytics

Playlist analytics means that you can see when and how often your media is played as well as the size of your audience and the duration of their connection.

You can define a profile for each radio you work with and import their playlist to analyse how your content is used and spot trends. You can combine the results in a single output in order to analyze your data with business intelligence tools such as Data Applied, R-Project, SAP and even Excel!

Listernership and acceptance

If the radio station uses the CasterStats tool you can combine the playlist with audience and listener behavior. We have built a system that analyzes the behavior of listeners based on the content they receive. If the behavior is very different to the average (more disconnections for example), the track is identified.

With this system, you could do some sort of split testing with your future releases. Trying to decide which track to release first? Send track A to station A, then send track B to station B. Compare audience the audience behavior on both.

In addition to our desktop software we also offer CasterStats Server (hosted), our Saas (Software as a Service) solution that gives you web access to your streaming statistics with no software to install. Click here to try it online for free!

Talk to us about our custom solutions.